We truly believe that the design alone will create additional tourism.”
But the tribe is once again trying to create something that is iconic, that creates international tourism coming to Florida. “We could have easily just built some rectangular building. “It will be the first building in the world that’s truly scale-designed as an authentic guitar,” Hard Rock International Chairman James Allen explained during a presentation to Florida Gov. The new building under construction is part of a $1.5 billion expansion of the Seminole Hard Rock Hollywood, and is set to open in mid-2019. Local news station WPLG put together a video preview that is making the rounds. The new guitar hotel tower will be an add-on to the Seminole Hard Rock, and already it is transforming the South Florida skyline. Construction of the new guitar hotel tower in South Florida is rocking.